Social Media

Alert message sent 28/06/2020 19:41:00

Information sent on behalf of Leicestershire Police

Good evening.

Don't be caught out by social media like farming scams!

Most of these scams work by like-farming. That means their sole purpose is to gather information about you.

"Like-farming” is a common technique where scammers create eye-catching posts (such as high value giveaways!) that are designed to get as many likes and shares as possible. Most recent/popular scam examples have been 'win a free camper van', 'win a tiny house' & 'Win a free holiday'. They are usually backed up with the line 'our previous winner was under 18 and ineligible...'

There are a number of reasons as to why scammers do this.

Most obviously, when scammers ask you to “register” your details in order to ‘win’ or claim a special offer, this quite simply, is an easy way to harvest your personal details and passwords.

Sometimes it can be more complex. The original post itself may initially be harmless, possibly fictional. Once the scammer has collected enough likes and shares, the post is edited and they could add something malicious, e.g. a link to a website that downloads malware to your device.

Or once they’ve reached their target number of likes, they can strip the page’s original content and use it to promote spam products.

As these pages encourage 100s & 1000s of likes the scammers also resell the page on the black market where other scammers can buy it and go on to spam followers or harvest the information Facebook ‘legitimately’ provides, usually changing the name of the page in the process.

Here are a few tips around keeping yourself safe from like farmers:

- Be critical of what you see online! If the post says you can win something just by liking and sharing the post, consider its value! Lots of businesses do giveaways to genuinely build their social media, but not many can afford to give away £60K car or motorhome.

- Is the page claiming to be a company you recognise but they have no blue tick? Check their website - most reputable companies will have links to their social media accounts.

- Look when the page was created - was it only a week ago, was it this morning but still giving away a huge prize?

- What are the previous posts? Are there any? Do they look legitimate?

- Look for common language of these scams claiming the last winner was ineligible either for being underage or not able to claim the prize for any reason as well as sob stories or posts that tug at your heartstrings “I bet I won’t get one like” or “one share for a prayer” etc.

- Be VERY careful when it comes to sharing your personal information. Never give out personal information, such as your full name, email, passwords, telephone number, address, etc. to a person or company you don’t know or trust, be it online or offline.

- If it's too good to be true, it usually is.

Make sure you always have the latest version of your browser, your device operating software AND your apps!

Message sent by
Michelle Skingsley (Police, PC, Harborough and Wigston NPA)

Message tag words

Back to previous page
Click here to tweet this message to your followers

Discuss this alert message

Please see terms below before using this feature
Please be aware that the facility above is a Facebook service, posting your views will make some of your Facebook information visible to everyone (as with any Facebook activity).

The system administrators (VISAV Limited) monitor the content added. Any misuse or objectionable material should be reported to

The views expressed do not represent the views of the system administrators who are VISAV Limited, the Police, Neighbourhood Watch and other Information Provider using this service.
Leicestershire Police Asian community messaging by neighbourhood Alert Cyber Essentials Plus